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Articles and Essays Collection Focusing on SEO, Marketing, Site Promotion, Link Popularity, Syndication and eCommerce


SEO Category Archive

Search Engine Robots - How They Work, What They Do (Part II)

Why Isn't My Website In The Search Engine? If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.

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Optimizing Your Sales Letter

If you sell a product online, there's a good chance that you have a sales letter for it. Hopefully you've got a great headline that grabs people's attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it.

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Yahoo's Back!

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.

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LOOKs Can Be Deceiving

You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision to move Looksmart.com from a Paid Submission based directory to a Pay Per Click based directory.

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What's in a Listing? Do a Search of your Site or Ezine.

Recently while doing a search for content to put in my ezine, I thought I might see just how many listings I had for my ezine,"Dee's Helpful Info." I typed my ezine name into the search bar and hit enter. I was amazed with the results. There were several hundred listings, many of which I had forgotten about. I began with the top listing,working my way though the huge list. Right away,I ran into problems.

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Ask Mr. D

Dear Mr. D I have heard that to make it on the Internet, a business must have a high ranking on the search engines. I have submitted my site to several of the top ones, but I never get a high ranking. In fact I don't even think I get ranked at all on most of them.

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Absolute Top Five Search Engine Marketing Myths Uncovered!

It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.

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Change Your Site Now!

Change your site! That's right, if you want the edge in this highly competitive market, you need to change your site now!

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"The Number One Answer is Search Engines..."

Ironically, it seems possible that we could have selected a different set of people and the answer for search engines would have been zero. At least, a web designer was telling me that this morning.

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Product Review: Robogen

Are you familiar with the Robot Exclusion Standard? This is a way whereby you can inform search engines and other automated spiders (programs which scan your web sites for information) what pages and directories are not to be examined. The standard is precisely efined and a little obscure, and while not overly complicated it can be difficult to understand.

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Successful Search Engine Positioning

Much research has gone into the best and most widely used marketing methods for promoting a web site. All studies have shown one common fact. Ranking high in a top search engines index is the best, and most cost effective method of marketing a web site available. Because each search means that the user is trying to find you meaning that they are targeted audience whom are much more likely to purchase something that your web site offers.

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Goto.com: Small Investment, Big Payoffs

[skimp: To deal with hastily, carelessly, or with poor material. To give inadequate funds to; be stingy with: misers who skimp their own children.]

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Search Engine Positioning Secrets

High search engine positioning brings traffic. That's good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine. Read this before making a registration to any engine. Do website submission afterwards.

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Introduction to Keywords & Meta Tags

Keywords are the words and phrases used by people when they search for web pages. For example, if I am looking for free web editing programs, I would type something like "free web editor" into a search engine. Those are keywords.

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Three Steps To Goto.com Success

Following a mention in my free newsletter 'Success Lines' that I was having some success generating traffic from the pay-per-click search engine Goto.com, I received an email from a subscriber asking for a blow by blow account of how I did it. So, for the benefit of a wider audience here's my response.

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Paying for Targeted Traffic with Goto and Google

Everyone wants to be listed in the top 10 of the search engines, but the reality is that with millions of websites vying for the same ten spots, it just "ain't gonna happen." You'd probably stand a better chance at winning the lottery.

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12 Tips To Increase Your Web Page Speed

GRAPHICS One word is the root of 90% of the reason for slow downloading web site pages...yes you guessed it..."graphics."

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Ask Mr. D - On Search Engine Tactics

Dear Mr. D, My question is about getting a website listed on the major search engines.

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Pay per click search engine guide

What are pay-per-click search engines? Pay-per-click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first 3-5 search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

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Secrets to Getting MORE Search Engine Hits & Top Search Engine Positioning

Every Website owner would like to get more Search Engine traffic. But it's getting tougher and tougher to get a good listing these days. There are literally millions of other web pages that are vying for the same top 20 search engine listing that you want.

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