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Articles and Essays Collection Focusing on SEO, Marketing, Site Promotion, Link Popularity, Syndication and eCommerce


SEO Category Archive

LINKS TO THE TOP!

It seems that the newest way to reach the top of the search engines is by having many links to your site, which isn't always easy.

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How to turn 2 keywords into 1000's of keyphrases

Are you happy with the hundreds of carefully chosen keywords and keyphrases that you have included within the pages of your treasured website? Are you thinking to yourself that there can be no more possibilities left?

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How Can Search Engines Help You with Your Business?

What Are Search Engines? Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's where the main problem arises: how to find what you need among all those innumerable terabytes of data.

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Search Engine Hype, Don't You Believe It!

Since it takes so long before your site will show up on many of the Net's directories, it is a good idea to start early.

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PDF Files - Your Undiscovered Gold Mine

It is a well established fact that search engines simply adore (relevant) textual content above anything else. However, in our experience many corporate web sites are at a loss when required to generate search engine optimized content, be it for cloaking, be it for more conventional techniques of optimization.

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It's All in the Links!

Link popularity, big in search engine ranking of late, may be as difficult to accomplish as the top 30 ranking itself. Using links can't fail. Even if you don't reach the top 30 ranking, linking will bring more traffic.

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Essential Guide To Pay-Per-Click Advertising

Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up.

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Is Search Engine Submission Necessary?

Recently, a customer of ours was insistent on announcing his new website to big search engines. Otherwise, he argued, *...how would the world know that I exist...*. Indeed, the belief that one *must* submit his/her website to search engines has spawned growth of umpteen agencies (some with questionable intentions) that promise *guaranteed inclusion in search engines* for hefty fees. There are others who promise *guaranteed top placement* in search engines. But that's a different story.

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Relatively Speaking

This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too!

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Optimizing Your Site For Directories

The major indexes like Yahoo!, Open Directory Project, About.com, Snap, LookSmart, and Go.com, are great traffic sources. But it can be difficult and time consuming to get listed. This report illustrates exactly how to properly submit your site for quicker results and better exposure.

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What you can expect from Search Engine

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.

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A Look at Ask Jeeves and Teoma

Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties.

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6 Quick Questions to Stop Wasting Money with SEO Companies in less than 7 minutes

Did you know that... everyday people just like you and me drop hundreds even thousands to companies that promise to get us to the top of Google, Alta Vista and a host of other search engines?

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How to Get Your Site Listed in the Major Search Engines

Getting your web site listed in the major search engines is an absolute necessity. Why? Because 80% of all people on the Internet use them when searching for information.

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The Naked Truth about Doorway Pages

Ever wonder why the use of "doorway pages" in search engine optimization is getting such a bad rap?

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Search Engine Submission Guide

Below is a quick mini-guide to submitting your site to the search engines. Outlined are submission URLs, guidelines and tips for getting listed in each of them, along with the average time it takes for a site to become listed.

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SEO Tips for People Who Aren't Dummies!

TIP ONE: THE IMPORTANCE OF KEY WORDS In the world of marketing online, one topic comes up over and over with great frequency: site rankings. It can sometimes seem to be the 'holy grail' in the highly competitive world of online marketing, where search engines rule supreme. The reality is that unless you have deep pockets indeed, SEO optimization in the long run will be more affordable than simply buying placement with click campaigns and advertisements.

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Good Content: The Key To Search Engine Ranking

What drives visitors to your website and keeps them there? Good content.

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Site Submission Services

This is a simple fact about life on the internet: if you have a web site you must get it listed in all of the major search engines. In fact, not only must the site get listed, but it must get listed "well".

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It pays to study the Search Engines

Vive la difference Here we were, very complacent at the significant progress our site was making in the search engine placement stakes.

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