In mid November of 2003, Google seriously revamped their ranking algorithm. As a result, many sites were dropped from their index, or fell dramatically in rank. This infuriated many Web site owners at the height of the holiday buying season.

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November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

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